•    To provide a platform to the manufacturers of Gem & Jewellery to market these products.
•    To Provide a platform for gem & jewellery marketing on National & International level.
•    To create awareness about the potential of this industry.
•    To setup research and training facilities.
•    To create job opportunities at rural & urban level.
•    To initiate social projects.
•    To undertake projects for enhancement of gemstones & upgrading automation.

"Jaipur Jewellery Show is a not-for-profit-Organisation. It is incorporated under Rajasthan Non Trading Companies Act. 1960 and is also registered under section 12AA of the Income Tax Act 1961."