JAIPUR JEWELLERY SHOW 2009

Convenor's Message

Six Years on, the Jaipur Jewellery Show (JJS), was a grand success once again. What is particularly gratifying is the concerted fact that the "Jewellery happening", in a short period of few years, has become a benchmark in its own right. As a matter of fact, in the arena of colour stones and B2C go, it has emerged as the most important event in the Country.
To my mind, the success of an exposition is ganged by the networking it generates. Its here the show simply stands out. With as many as 27,000 visitors - stone dealers, manufacturers, exporter and consumers- the interaction was of a high order. The exchange of new business contact exposure, product information and updating about new trends was the hallmark of the event. Small wonder then that those who partook a whopping 90% of them repeat participants - went with a satisfactory smile on their face.

Personally to me, it was indeed an emotional moment for me when a special gallery of rare photographs, dedicated to the late Rajmata Gayatri Devi of Jaipur, was created at the show. It was the least JJS could have done to a mark a tribute to one of the most fascinating persons of our time. Her contribution to the city of Jaipur in the field of green and jewellery in nothing short of legendary.

The hyper-marketing of special theme-stones is surly is proving to be a great success. The emerald as well, as the tanzanite themes have proven to be well taken by the visitors and buyers. This also enables us to give thrust to a particular product, and the results have been encouraging. We have now announced the Kundan Meena to be given the appropriate promotion for the next two years.

The 7th edition of the JJS last year - as number of participants suggested-was successful because the number "7" is the lucky. Perhaps it is. Nevertheless, what mattered for me was the excellent teamwork displayed by the JJS Organizing Committee - who went into micro-details to ensure its spectacular success. It surely was a happy blend of exuberance and networking.

Rashmibhai, surely has left an indelible legacy in form of the JJS. And we stand firmly committed to take it to greater heights. That would be the ultimate tribute to him.

With best wishes
Vimal Chand Surana
Convener, JJS